Former DeMatha basketball standout Jeff Peterson has been named Assistant General Manager of the Atlanta Hawks. Peterson was promoted to Director of Scouting before the start of the 2015-16 season and served as the team’s Scout and Coordinator of Basketball Operations prior to that assignment. He joined the Hawks organization in 2012 as a seasonal […]
Former DeMatha basketball standout Jeff Peterson has been named Assistant General Manager of the Atlanta Hawks.
Peterson was promoted to Director of Scouting before the start of the 2015-16 season and served as the team’s Scout and Coordinator of Basketball Operations prior to that assignment. He joined the Hawks organization in 2012 as a seasonal assistant.
In his new role, Peterson will participate in all areas of day-to-day management of the team and will continue to oversee the Hawks’ scouting process. Per team policy, terms of the agreement were not announced.
“Jeff has been an integral part of our front office over the past few seasons,” Hawks General Manager Wes Wilcox said in a statement. “In that time, he has demonstrated the ability to identify players who fit our culture and system and build meaningful relationship across the world of basketball, while continuing to learn the complexities of team-building in the NBA. Jeff has a bright future in the NBA, and we would like to congratulate Jeff on this opportunity.”
Peterson, a 2007 DeMatha graduate, was the team captain and named the Stags’ Most Valuable Player during his senior campaign at the Hyattsville private school. He averaged 13.9 points, 7.7 assists, 3.4 rebounds and 1.8 steals in leading DeMatha to a 33-6 record and a third consecutive Washington Catholic Athletic Conference championship.
The All-WCAC first team performer graduated with a 3.98 grade point average and was positioned in the top 5 percent of his class academically in 2007.
Meanwhile, Danny Ferry, a 1985 DeMatha graduate and former Atlanta Hawks General Manager, was named as a special advisor to the New Orleans Pelicans.
“I am excited to announce Danny Ferry has accepted our offer to join the New Orleans Pelicans basketball operations staff as a special advisor,” Pelicans General Manager Dell Demps said in a statement. “Danny’s experience, insight and achievements will be a welcomed addition to the Pelicans as we continue our quest to improve the team.”
Ferry has 25 years of NBA experience as both a player and front office executive. Prior to a three-year stint with the Hawks, Ferry spent two years with the San Antonio Spurs organization where he held the role of Vice President of Basketball Operations. From 2005-10, Ferry served as General Manager of the Cleveland Cavaliers. Under Ferry’s guidance, the Cavaliers advanced to the 2007 NBA Finals for the first time in franchise history.